Media Relations & Resources
If you are a reporter interested in reaching us for a story, please email us at pr@nanostring.com.
If you need brand assets, such as our logo, product images, and trademarks, we offer the following files for appropriate public use. Do not use images other than those provided on this page without prior permission.
If you have additional questions about the use of our content, please contact us at marcom@nanostring.com. Please include a visual mockup of intended use.
Available Assets
The NanoString logo is available in both vector (SVG) and raster (PNG) file formats in these styles:
Primary
Reversed, for use on dark bakgrounds
Black, for use in b+w print
For the GeoMx® Digital Spatial Profiler, we offer two variants of the logo as well as two product images for use.
Primary Logo
Black and White Logo
Head-On Instrument Image
Worm’s Eye Instrument Image
Usage Notes
When naming the instrument, include the ® symbol after “GeoMx” on first reference. The head-on view is preferred when showing the instrument in conjuction with other instruments (as on the NanoString homepage), or in diagrams and charts. Otherwise, the worm’s-eye version is typically preferred.
For the CosMx™ Spatial Molecular Imager, we offer two variants of the logo as well as three product images for use.
Primary Logo
Black and White Logo
Head-On Instrument Image
Worm’s Eye Instrument Image, with display
Worm’s Eye Instrument Image, without display
Usage Notes
When naming the instrument, include the ™ symbol after “CosMx” on first reference. The head-on view is preferred when showing the instrument in conjuction with other instruments (as on the NanoString homepage), or in diagrams and charts. Otherwise, one of the worm’s-eye versions is typically preferred.
For the AtoMx™ Spatial Informatics Platform, we offer two variants of the logo as well as two product images for use.
Primary Logo
Black and White Logo
Head-On Image
Worm’s Eye Image
Usage Notes
When naming the instrument, include the ™ symbol after “AtoMx” on first reference. The head-on view is preferred when showing the instrument in conjuction with other instruments (as on the NanoString homepage), or in diagrams and charts. Otherwise, the worm’s-eye version is typically preferred.
For the nCounter® Analysis System, we offer two variants of the logo as well as four product images for use.
Primary Logo
Black and White Logo
Head-On Instrument Image, nCounter Pro
Worm’s Eye Instrument Image, nCounter Pro
Head-On Instrument Image, nCounter SPRINT
Worm’s Eye Instrument Image, nCounter SPRINT
Usage Notes
When naming the instrument, include the ® symbol after “nCounter” on first reference. The head-on view is preferred when showing the instrument in conjuction with other instruments (as on the NanoString homepage), or in diagrams and charts. Otherwise, the worm’s-eye version is typically preferred. If referring to the nCounter product line generally, use images of the Pro instrument.
Citing NanoString
Images
When you use an image provided by NanoString, please include the text “Image provided by NanoString Technologies” under the image. In addition, please send the final product (landing page, flyer, etc) to NanoString for approval at regionalmktg@nanostring.com. Do not use images other than those provided on this page without prior permission.
Website Product Descriptions
You are welcome to use NanoString’s product descriptions verbatim on your landing pages and collateral. If you use our descriptions, we kindly ask you link to NanoString’s corresponding landing page.
Product Trademarks
Include ™ or ® (whichever is appropriate per below) on first mention of the product; it is not required for subsequent mentions in the same document/webpage. As of March 2024 the appropriate usage is as follows:
- CosMx™ Spatial Molecular Imager
- GeoMx® Digital Spatial Profiler
- nCounter® Analysis System
- AtoMx™ Spatial Informatics Platform
Shortened Product Names
After first mention it can be convenient to use abbreviated product names as follows:
- CosMx SMI
- GeoMx DSP
- nCounter System
- AtoMx SIP
When writing the name of a panel/assay, please prepend the instrument name, e.g. GeoMx Whole Transcriptome Atlas.
Please reach out to regionalmktg@nanostring.com with questions.